Fan-focused innovations set to transform and enhance the 2026 Truist Championship
On-site enhancements unveiled ahead of the event’s return to Quail Hollow Club
CHARLOTTE, N.C. – The Truist Championship today announced a lineup of new and elevated on-site experiences fans can look forward to when the event returns to Quail Hollow Club. Below is the list of the myriad offerings available to fans at the 2026 Truist Championship:
Fan Forward Enhancements
- Atrium Health services: Atrium Health will partner with the Truist Championship to provide family‑friendly, health, and wellness services across the course, including First Aid Centers, a Family Care Center, hydration stations, sunscreen kiosks and kid-focused activities in the Kids Zone including programming from the First Tee – Greater Charlotte.
- HendrickCars.com Grandstands: Experience the action up close at the HendrickCars.com Grandstands, featuring public seating options at hole Nos. 2 and 7 and – for the first time in tournament history – the iconic par-3 17th green. Available to the public all day Wednesday-Sunday, these locations deliver some of the best views Quail Hollow has to offer and place fans at the center of the tournament atmosphere. Don’t miss photo opportunities with impressive vehicle displays from the Official Automotive Retailer of the Truist Championship.
- Smart Map presented by CPI Security: An interactive, real-time course map that provides turn-by-turn directions will simplify any fan’s on-course experience. From following fans’ favorite players, to identifying crowded areas, locating amenities and suggesting alternative routes to help maintain smooth crowd flow, the Smart Map presented by CPI Security is an easily accessible resource via the PGA TOUR App.
- PGA TOUR Fan Shop – a completely transformed experience: The Fan Shop has been completely redesigned to offer an enhanced and immersive shopping experience. With a refreshed layout, custom fixtures and a dynamic atmosphere, the space provides fans with a premier retail destination located next to the Main Entrance. This year’s selection features exclusive product launches and curated collections from leading brands such as Sun Day Red, 47 Brand, Good Good, Breezy and Elsworth and Ivy alongside specialty items from Charlotte-favorites 704 Shop and Girl Tribe.
New Charlotte-themed fan zones
The tournament will introduce three new fan zones that will highlight the culture of the City of Charlotte including The Park (1 Fairway), South End (13 Fairway) and the Green Mile Courtyard presented by Diamonds Direct (nestled between 16 and 18 Fairways). Each fan zone will feature partner programming themed to match the personality of the space. More on each space:
- Truist Fan Zone – The Park: It’s time to take your best shot—in more ways than one! Check out our virtual golf game and the glambot at the Truist Fan Zone in The Park near 1 Fairway, open to all Truist Championship ticket holders. While you’re there, you can watch Matt Moore create golf-themed art and snag some fun giveaways. And, if you’re a Truist client, stop into the Truist Client Lounge to recharge with some light snacks, beverages, and more.
- Truist Fan Zone – South End: We’re celebrating Mother’s Day all week long in The Queen’s Lounge at the Truist Fan Zone in South End. Moms of all kinds are invited to stop in for complimentary manicures and other fun surprises to thank you for all that you do. And everyone is welcome to stop by to see who’s filming in the Content Creator Space or create some content of your own in the Photo Op area. Feel free to tag #Truist and #TruistChampionship when sharing on social media so we can follow the fun!
- Green Mile Courtyard presented by Diamonds Direct: Between the 16th and 18th fairways, Diamonds Direct, presenting sponsor of the Green Mile Courtyard, will be on site with giveaways. Fans can also purchase food and beverages from the courtyard’s upscale concession offerings, including the Green Mile French Dip, turkey avocado sandwiches, BBQ chopped salads and warm pretzels.
Local Flavors
Local favorites added to dining lineup: As part of its commitment to showcasing the Queen City culture, the Truist Championship will feature several local staples including: Inizio (Green Mile Courtyard), Night Swim, Noble Smoke (South End), Piedmont Pennies (Concessions), Sabor (South End), The Cowfish Sushi Burger Bar (10/18 Fairway), and Two Scoops Ice Cream featuring the event’s signature flavor, Purple Parfection (The Park & South End).
On-Site Activations
- Cutwater: A two-story bar featuring Cutwater’s perfectly mixed canned cocktails. Offering relaxed vibes, great views, and a front row seat to the action. Located near the 7th green and 2nd tee.
- Tito’s Golf Club: Enjoy a day on the green with the official spirit of the green. Swing by the Tito's Golf Club, located on 13 green, for all the clubhouse perks—plus putting plinko, giveaways, and a birdie-worthy view.
- FAGE: As the Official Yogurt of the PGA TOUR, FAGE will offer fans complimentary samples of their signature yogurt across their locations at the Driving Range and within The Park.
- Knockaround Jumbo Shades: Strike a pose with Knockaround’s oversized Jumbo Sunglasses near the second green and third tee. Post your photo on social and tag Knockaround to be eligible for select sweepstakes.
- Supergoop! SPF Re-Application Station: Open to the public stand where fans can sample Supergoop! suncare and reapply their SPF throughout the day on the course.
- Skechers: Fans can visit the Sketchers pop-up shop at The Park and scan a QR code to browse and purchase their signature footwear, with purchases shipped directly to their house.
- Stanley Engraving: Fans can receive complimentary customization with Stanley drinkware purchased from the PGA TOUR Fan Shop.
- Technics Sound Deck: The immersive, experiential fan viewing area designed to blend golf culture with behind-the-scenes audio allows fans to listen in on exclusive player and caddie conversations on the 13th green. Located at South End, the activation will feature product demos and giveaways.
- theScore BET: With iconic views across the water towards the 17th green and 18th fairway, new and existing users on theScore BET can visit various locations around the course to participate in interactive games to unlock offers and score exclusive prizes.
- ZYRTEC®: Fans can take on the Pollen PuttPutt, and pick up exclusive ZYRTEC® swag—all while learning how the brand delivers 24-hour indoor and outdoor allergy relief
Elevated Hospitality Experiences
Three newly-introduced hospitality venues still have limited availability for purchase to fans at the 2026 event:
- The Lawn: Located on the back lawn of the Quail Hollow Clubhouse, this elevated experience provides viewing decks overlooking the 10th tee, 18th green and a shaded, front-row view of the practice putting green. The Lawn offers an intimate environment complete with a large videoboard, upscale food and beverages for purchase and private restrooms. Weekly and daily packages remain.
- The ULTR Club: THE ULTRA Club offers an ideal vantage point of the incoming approach shot from the challenging, par-4 ninth hole while putting you on top of all the action on the green. Enjoy a sports bar ambiance featuring covered viewing areas and numerous televisions to keep up with the competition. Saturday and Sunday tickets remain available and include beer, wine, seltzer, soda, water with premium spirits and food available for purchase.
- The Nest: The Nest offers a VIP experience and panoramic views of the 10th green, 11th tee, 12th green and par-3 13th . This centrally located venue with expansive patio seating is inclusive of an upscale food and beverage program and provides the ideal location to entertain clients or enjoy time with family and friends.
Charities of the Day
As part of its commitment to community impact, the Truist Championship has selected five official Charities of the Day as the top fundraisers through the tournament’s Birdies for Better program. As of April 29, participating nonprofits have collectively raised more than $2M, marking a significant milestone. The 2026 Truist Championship Charities of the Day are:
- Wednesday, May 6: 24 Foundation
- Thursday, May 7: Charlotte Family Housing
- Friday, May 8: Humane Society of Charlotte
- Saturday, May 9: Safe House Project
- Sunday, May 10: Augustine Literacy Project
Signature Event
Beginning in 2025, the Truist Championship became one of eight Signature Events on the PGA TOUR. As a limited-field, no-cut event, the tournament features 72 of the best players on TOUR competing for a $20 million purse and 700 FedExCup points awarded to the winner. Players qualify for Signature Events through the highest category for which they are eligible on the PGA TOUR Priority Ranking. This designation guarantees that the very best players on the PGA TOUR will be in Charlotte for all four days of competition at Quail Hollow Club, delivering a world-class field and premier competitive experience for fans and players alike.