HendrickCars.com Named Official Automotive Retailer of the Truist Championship in multi-year partnership
Charlotte-based automotive retailer to deliver enhanced onsite fan experiences, provide transportation for players and support Truist Championship community initiatives
CHARLOTTE, N.C. – The Truist Championship today announced HendrickCars.com as the Official Automotive Retailer of the annual event, set for May 4-10, 2026, at Quail Hollow Club. The multi-year partnership with HendrickCars.com, the online home for the nation’s largest privately held automotive enterprise, Hendrick Automotive Group, will include player transportation, enhanced fan experiences and support for numerous Truist Championship community initiatives.
"We are proud to welcome HendrickCars.com as the Official Automotive Retailer of the Truist Championship,” said Executive Director Adam Sperling. “Their commitment to delivering an enhanced experience for the city of Charlotte, fans and players aligns perfectly with our mission to create an unforgettable tournament while simultaneously leaving a lasting impact in the local community.”
For fans, HendrickCars.com will enhance the on-course viewing experience with two upgraded grandstands positioned along the Hole 7 and Hole 17 greens. The Hole 17 location marks the first time the annual event will feature public grandstand seating on the iconic Par 3. For the players, HendrickCars.com will provide an elevated transportation experience during tournament week.
“PGA TOUR events at Quail Hollow Club are a cornerstone tradition of the Charlotte community,” said Hendrick Automotive Group President Jeff “JB” Brown. “We are proud to support that tradition while showcasing our brand and connecting with golf fans as the game’s best compete at the Truist Championship. Creating memorable experiences for our customers is what drives us as a company, and we look forward to bringing that same focus to one of golf’s premier events.”
“Our organization has called Charlotte home for many years,” said Rick Hendrick, chairman and CEO of Hendrick Automotive Group. “Aligning HendrickCars.com with an event that brings the world’s top players to our backyard is a special opportunity. As we celebrate our company’s 50th anniversary in 2026, this partnership builds on our long-standing commitment to the communities we serve and our focus on providing meaningful experiences for fans, participants and customers. We’re looking forward to an exciting week in May and a relationship that continues well beyond it.”
The partnership extends beyond tournament week, including the Birdies for Better Grand Prize – a one-year Audi Q5 lease – Birdies for Better is a fundraising platform available to all nonprofits based in North Carolina and South Carolina. Charitable organizations are encouraged to invite their supporters to make a minimum $20 contribution that will allow them to guess the number of birdies that will be made during the competitive rounds of the 2026 Truist Championship (Thursday-Sunday). HendrickCars.com will also be a sponsor of the Access, Opportunity and Development Summit in August 2026.
“Every aspect of the Truist Championship exemplifies a commitment to excellence, and this partnership with Hendrick Automotive Group further elevates the experience for players and fans,” said Bill Rogers, Truist Chairman & CEO. “We look forward to continued and purposeful collaboration in 2026 and beyond.”
“Providing an unmatched player experience for the world’s best players at Quail Hollow Club is something we pride ourselves on,” said Quail Hollow President Johnny Harris. “Partnering with Rick, JB and Hendrick Automotive Group – bolstered by Bill (Truist) and the PGA TOUR reinforces our shared commitment to excellence.”